INTELLIGENCE
SuperStreams Data
SuperStreams Data platform is the foundation for our conversion focused dashboards, product personalization and channel segmentation. It enables high performing, intelligent and dynamic apps, as well as timely digital communication to the right subset of users with relevant messages.
Our base data platform setup always includes data synced from Analytics, some realtime critical data collected - such as searches, payments, bookings, check-ins, MMB, etc - as well as App Store and Google Play integrations for app downloads, ratings, reviews and rankings.
Optionally we can also integrate directly with the PSS data warehouse (e.g. Navitaire ODS) to give a cross platform overview of bookings and other critical data.
Dashboards & Realtime Monitoring
Our dashboards are focused on health and performance of the mobile apps, including downloads, ratings, active users, the most important conversions across bookings, check-in and MMB, among others.
We use this to confirm modules and flows are working as expected, and to find improvement candidates for existing feature improvements, new feature innovation, and/or experimentation and A/B tests.
Moreover, the most important data (searches, payments, bookings, check-in, MMB) is realtime and becomes an even more important indicator of performance, used by the devops monitoring and on-call teams 24/7.
What we launch is not “best” because we think so, but because the data confirms it.
Product Personalization & CTA
The most important use case for our data platform is product personalization, see SuperStreams Mobile, Data-driven Personalization section.
Why try to sell a flight to an app user that is already on his/her way to the airport? SuperStreams Data platform enables truly intelligent and dynamic apps that provide different content depending on user and context.
Call to actions (CTA) and/or nudges to complete an action can also be supported by our data platform together with the backend/middleware and communication engine, such as urgency messaging (“x people looking at this route”) or abandoned cart messages, via app push notifications or other channels.
Channel Segmentation
To be able to communicate with the right subset of users with the most relevant messages, we need channel segmentation.
SuperStreams Data platform can provide that segmentation for the Communication Engine. That’s the difference between users feeling what they receive is perceived as spam (as is common with normal “newsletters”) or a service, such as sending a push notifications about good deals to Bali for users that have recently searched for or viewed that destination.
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The Digital Airline platform includes front-end mobile applications for end-users to book, pay and check-in, plus other services to make the life of traveling smoother.
Stockholm
Hammarby Kajgata 12, 3tr
120 30 Stockholm
Sweden
[email protected]
Tirana
Arena Center
Papa Gjon Pali II Street
Tirana, Albania
Kuala Lumpur
Level 8, Boutique Office 1 (B01-C), Menara 2, No, 3, Jalan Bangsar, KL Eco City, 59200 Kuala Lumpur, Malaysia
Singapore
Scotts Road #24-10
Shaw Centre
Singapore 228208
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